AI Search
More than half of buyer searches now run through ChatGPT, Perplexity, Gemini, and Google AI Overviews — but most local sites are invisible to them. GEO restructures your content, schema, and entity signals so AI engines can read, cite, and recommend your business when a buyer asks.
Buyer outcomes
Show up when buyers ask AI engines for a recommendation in your category
Make your site readable by ChatGPT, Perplexity, Gemini, and Google AI Overviews
Surface concrete proof — services, areas, hours, reviews — in formats AI can quote
Capture inbound traffic from AI-cited answers, which converts at multiples of generic organic search
Delivery output
AI visibility audit covering ChatGPT, Perplexity, Gemini, and Google AI Overviews for your category and geography
Entity-resolved content architecture: structured services, service areas, FAQs, and proof in extractable formats
FAQPage, LocalBusiness, and Service schema aligned to the questions buyers actually ask AI
Quarterly recheck so you can see whether AI engines are now citing your business and where gaps remain
Engagement sequence
Audit how your business currently shows up — or does not — in ChatGPT, Perplexity, Gemini, and AI Overviews for your category and geography
Restructure pages, FAQs, and schema so AI engines can extract your services, proof, and contact path as a clean answer
Recheck visibility after the rebuild and document the citations and queries where the business now appears
Proof stack
FAQPage schema is one of the strongest signals for citation in Google AI Overviews — every Szerj rebuild emits it from a single source of truth so visible copy and JSON-LD cannot drift
Entity-resolved service and service-area pages give AI engines the local context they need to recommend the business by category and geography
Quarterly visibility rechecks turn AI search from a black box into a measurable channel
Insight bridge
AI engines pull from structured content, schema, and entity signals — not from how a site looks. A polished page that cannot be parsed gets skipped. The fix is content architecture, not visual design.
Many local service businesses have enough traffic to learn from already. The real problem is that the site is hiding the pages and steps where trust breaks down.
As a service business grows, website quality and lead handling get less consistent unless the team has standards for pages, proof, and follow-up.
Said by clients
If anyone needs help with a website, you should come check out Cameron Byers. I had the luxury of getting some premium help from him while I was in need of a website for my business, and from consultation to application Cameron was attentive and provided exceptional work! He created a great website that does everything I need it to do in order to propel my business and build clientele. Thanks to him I feel way more confident and I'm looking forward to what's to come. If you need help that's your guy!
Objections
Generative Engine Optimization (GEO) is the practice of structuring your website so AI search engines — ChatGPT, Perplexity, Gemini, and Google AI Overviews — can read, cite, and recommend your business when a buyer asks. It works through content architecture, entity signals, and schema, not through keywords or backlinks.
Traditional SEO optimizes for ranked links in Google search results. GEO optimizes for being cited inside AI-generated answers, where there is no list of ten blue links. The two overlap on technical foundations like schema and clean content, but the success metric is different: SEO measures rankings, GEO measures citations.
ChatGPT, Perplexity, Gemini, and Google AI Overviews are the four with meaningful local-buyer share. The audit covers all four; the rebuild prioritizes the formats they share — clean entity definitions, FAQ schema, LocalBusiness markup, and extractable proof — so a single content architecture works across the set.
AI engines re-crawl and re-train on different cadences. Schema and FAQ-driven citations in Google AI Overviews can appear in days. ChatGPT and Perplexity citations typically emerge over weeks as their indexes refresh. The quarterly recheck is the first formal visibility checkpoint.
No — it is a layer on top. Local buyers still search Google directly, and Google Business Profile and on-page SEO still drive most discovery today. GEO becomes essential as more category research moves into AI engines, but it is added alongside the traditional work, not in place of it.
Not always. The audit reports what is missing — sometimes the site needs schema added and FAQ blocks restructured; sometimes the content itself is too thin or unstructured for AI engines to parse. The audit returns a written scope before any rebuild work is committed.
Next step
Use this when buyers in your category are asking AI engines for recommendations, your competitors are starting to get cited, and your own site is invisible to ChatGPT and Perplexity even though your reviews and reputation are strong.