Positioning
Most studios are good at one of three things: visual web design, AI workflow automation, or brand identity. Szerj is built to deliver all three together so local service businesses do not have to coordinate three vendors to ship one coherent system.
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| Capability | Template-stack design shop | AI automation specialist | Szerj Systems |
|---|---|---|---|
| Tech Stack | Page-builder or template CMS with plugin assembly | Workflow automations bolted onto whichever site already exists | Modern framework (Next.js / React / TypeScript) built page-by-page |
| AI Search Visibility | Out of scope; structured-data work is rare and inconsistent | Treated as a primary product, but limited to schema and content tweaks | Built into every rebuild: FAQ schema, entity-resolved content, and quarterly recheck |
| Brand Identity | Visual layout work, but rarely identity systems or messaging architecture | Outside their service line; identity has to be sourced separately | Brand voice, identity, and proof structure shaped alongside the build |
| Systems & Automation | Form plugins and email autoresponders, treated as configuration | Their core strength — chatbots, lead routing, follow-up flows | Custom intake, scoring, and lead routing wired into the website itself |
| Accountability Model | Account manager fronts a multi-handoff team | Founder-led but narrow on visual and brand work | Direct access to the person who builds it; one point of contact |
| Follow-Through | Project ends at launch; ongoing care sold as a separate retainer | Recurring automation maintenance, but not page or content evolution | Launch with measurement; post-launch priorities sequenced from the diagnosis |
Template-stack design shop
Strong fit when the goal is a presentable site at the lowest possible cost, the team can rely on a familiar CMS, and AI search and automation are not on the roadmap yet.
AI automation specialist
Strong fit when an existing website already converts well and the next investment is workflow automation, lead-follow-up systems, or AI-only visibility — without needing a rebuild.
Szerj Systems
Strong fit when the website itself is central to revenue and pages, brand, AI visibility, and intake all need to work together — without coordinating three separate vendors.