Framework
Most redesigns start with visuals. This one starts with diagnosis — then page structure, then conversion paths, then implementation. That sequence reduces wasted rebuild work and makes the site easier to measure after launch.
The working sequence behind website audits, redesigns, CRO work, and local search support for Nashville-area service businesses.
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| Aspect | Template Agency | Freelance Designer | Szerj Systems |
|---|---|---|---|
| Entry Point | Quote request, loose requirements | Moodboard and design preferences | Written diagnosis with a recommended sequence |
| Page Strategy | Homepage-first design decisions | Visual hierarchy and layout polish | Service-page priorities locked first |
| Conversion Path | CTA added near the end | Contact button style over path design | Lead paths planned before design begins |
| Local Visibility | Site and profile handled separately | Out of scope; client owns local signals | Site, service pages, and local signals aligned |
| Launch Standard | Ship the redesign and move on | Hand off files; client implements | Launch with measurement, not just visuals |
| Follow-through | Recommendations handed off | Project ends at delivery | Build order and ownership stay visible |
A redacted sample shows page priorities, trust gaps, CTA issues, and the recommended implementation order — the same artifact that drives every rebuild scope.