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Use the strategic diagnostic when leads are slipping, follow-up is inconsistent, or the team is unsure what to fix first. It gives you a clear order of operations before you spend money on the wrong rebuild.
Review the current site, lead path, and follow-up reality so you can see where buyers lose confidence or where the team loses momentum.
Turn the findings into a practical fix order so redesign, conversion work, and follow-up changes happen in the right sequence.