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Start here when a website already exists, it is underperforming, and nobody has established which part of it is costing the most. Website Audit is what this is usually called; the engagement behind it is the Existing System Diagnostic.
Diagnosis first. Build second. The goal here is to identify the structural failure before work gets scoped.
This is the entry route for one named engagement, set out in full on Services.
The reply either confirms fit and proposes the next concrete step, or recommends a different starting point. Sending it charges nothing and schedules nothing.
You get a personal reply within 2 business days, from a person rather than an autoresponder. Sending this charges nothing and schedules nothing.
Everything below is used to work out what is actually wrong and where to start. None of it commits you to anything.
Handoff breakpoints and trust failures ranked by cost.
The implementation sequence that prevents rework.
A clear next-step recommendation before execution starts.